Dana Demonstrates Digital Resources with New Training Academy, Enhancements to e-Commerce Platform at HDAW 2019

Jan 29, 2019

LAS VEGAS, Jan. 29, 2019 /PRNewswire/ -- Dana Incorporated (NYSE: DAN) today announced the launch of a new training resource for the commercial vehicle aftermarket, Dana Aftermarket Training Academy, which the company is showcasing alongside enhancements to its e-Commerce platform at Heavy Duty Aftermarket Week (HDAW) 2019 in Las Vegas.

Dana Incorporated logo. (PRNewsFoto/Dana Incorporated)

"These resources are essential tools designed to assist aftermarket outlets in managing and growing their business," said Dan Griffin, senior director, global aftermarket sales, marketing, and customer service for Dana.  "They not only aid in finding the right Dana parts solutions for vehicle operators, but also provide a better understanding of the functionality and servicing of those parts."  

Training Academy Offers Easy Access to Dana Product Information
The Dana Aftermarket Training Academy is a learning management system that helps users better understand the company's products through interactive slideshows and videos based on each individual's needs.  The modules are composed of short, informative chapters for convenient and practical learning with fundamentals such as function, design composition, and disassembly and installation basics.  Courses are followed by a brief quiz to aid in content retention and enhance the learning experience.  A personalized certificate of completion is available for download and printing upon conclusion of a module.

"This online training tool is a key advancement in our commitment to digital transformation and provides a wealth of technical information to help the commercial vehicle aftermarket community better educate its teams for improved overall service to end-user customers," commented Griffin.

The Dana Aftermarket Training Academy is immediately available at Training.Dana.com with access to the Drive Axle Nomenclature Overview module.   The module outlines how to properly identify Dana axle assemblies and complete Dana axle series, as well as a thorough overview of each series' nomenclature with a breakdown on the alphabetic and numeric identification codes.  Additional modules will be launched in the coming months and include Drive Axle Component Identification and Failure Analysis, as well as Nomenclature, Theory of Operation, and Failure Analysis for Driveshafts and Steer Axles.

Featuring a mobile-ready, responsive design for optimized performance, the Dana Aftermarket Training Academy is available on any web-enabled device, platform, or browser.

Upgraded e-Commerce for Improved Customer Experience
DanaAftermarket.com, the company's global e-catalog and e-commerce platform, enables a real-time, direct connection between Dana's customers and its product brands. 

The latest release provides access to the Dana Media Library, allowing users to quickly find brochures and sell sheets to assist with the buying and selling of Dana products.  Secure portal users also have access to a wide variety of Dana images, while secure portal off-highway users are granted permission to off-highway service manuals and service parts lists.

The platform is currently available for customers in North America and Europe, with orders fulfilled regionally for timely, efficient product delivery.  Key Dana distribution centers include Crossville, Tennessee; Lugoff, South Carolina; Robinson, Illinois; Györ, Hungary; Neu-Ulm, Germany; and Zaragoza, Spain.

About Dana in the Aftermarket 
Powered by recognized brands such as Dana, Spicer®, Victor Reinz®, Albarus™, Brevini®, Glaser®, GWB®, Spicer® Select™, Thompson®, and Transejes®, Dana delivers a broad range of aftermarket solutions – including genuine, all-makes, and value lines – servicing passenger, commercial, and off-highway vehicles around the world.  Leveraged by a global network of 14 distribution centers, Dana's dedicated aftermarket team provides technical service, customer support, high fill rates, and on-time delivery to customers around the globe. For product information, visit www.SpicerParts.com and www.VictorReinz.com. For e-catalog and parts locator, visit www.DanaAftermarket.com. To speak with a Dana customer service representative, call 1-800-621-8084.

About Dana Incorporated 
Dana is a world leader in highly engineered solutions for improving the efficiency, performance, and sustainability of powered vehicles and machinery.  Dana supports the passenger vehicle, commercial truck, and off-highway markets, as well as industrial and stationary equipment applications.  Founded in 1904, Dana employs more than 30,000 people in 33 countries on six continents who are committed to delivering long-term value to customers.  Based in Maumee, Ohio, USA, the company reported preliminary sales of $8.1 billion in 2018. For more information, please visit dana.com.

SOURCE Dana Incorporated

For further information: Jeff Cole, +1-419-887-3535, jeff.cole@dana.com


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