WIX Filters Helps Local Race Teams Run It Wide Open

Gastonia, NC -- Mar 24, 2004 -- WIX Filters, the No. 1 filter in NASCAR and an exclusive NASCAR Performance Product, is helping to build the excitement of motorsports beyond the bright lights of Daytona and Bristol through product sponsorships for local race teams.

“There’s no better way to reach the world’s most brand loyal fans than through racing,” said Bruce Johnston, brand manager for Wix Filtration Products. “WIX Filters understands what it takes to be successful both on the track and in the shop and we’re proud to provide our customers with what it takes to win.”

Customers can participate in the WIX Racing Product Sponsorship Promotion by signing up three area race teams and selling racing filtration products to those teams at regular price. The teams then submit their invoices to WIX Filters for a rebate on their purchases – which is sure to lead to winning both on and off the track.

This program has helped hundreds of local, grassroots racing teams by providing thousands of dollars in WIX Racing Filtration Product.

Race teams can locate the WIX Filters distributor nearest them by visiting www.wixfilters.com.

Since 1939, Wix has been an innovator in filtration products. Wix designs, manufactures and distributes products for automotive, diesel, agricultural, industrial and specialty filter markets.  Its product line includes oil, air, cabin interior, fuel, coolant, transmission and hydraulic filters for automobiles, trucks and off-road equipment.  WIX is the # 1 filter in NASCAR and is an exclusive NASCAR Performance Product.  Wix Filtration Products is part of Dana Corporation's Automotive Aftermarket Group, one of the world's largest independent suppliers to vehicle manufacturers and their related aftermarkets. WIX Filter's Internet address is www.wixfilters.com.

Dana Corporation is a global leader in the design, engineering, and manufacture of value-added products and systems for automotive, commercial, and off-highway vehicles.  Delivering on a century of innovation, the company's continuing operations employ approximately 45,000 people worldwide dedicated to advancing the science of mobility.  Founded in 1904 and based in Toledo, Ohio, Dana operates technology, manufacturing, and customer-service facilities in 30 countries.  Sales from continuing operations totaled $7.9 billion in 2003.