Box Tops Boast Big Rewards for Loyal WIX Customers

Gastonia, NC -- Mar 03, 2004 -- WIX Filters is providing loyal customers with an opportunity to cash in on their loyalty, while purchasing the No. 1 filter in NASCAR.

The WIX Filters Box Top Promotion rewards fleet and service center customers for turning in all part numbered box tops which count equally toward gift certificates available for customers to earn. Each box top is worth one point, and each point is valued at $.12.

“The box top rewards program has been an integral part of WIX’s focus to thank customers for their loyalty,” said Bruce Johnston, brand manager for Wix Filtration Products. “We understand that it is crucial to thank our loyal customers and this program offers us that opportunity while offering our customers real value.”

Gift certificate awards are available from popular national retailers such as: Bass Pro Shops, Bath & Body Works, Best Buy, Blockbuster, Home Depot, J.C. Penney, Lowe’s, Omaha Steaks, Sears, Toys-R-Us and Wal-Mart. Certificates are only available in certain denominations and can be redeemed in combination.

In lieu of a gift certificate, customers may elect to send a contribution to the charity of their choice. In this case, all customers have to do is denote the name of the charity on their redemption schedule and WIX Filters will make out a check for that charity in your name for your certificate value.

To participate, customers need to send all box tops, along with the redemption schedule, to WIX Awards Headquarters. For additional information, order forms or to check order status, contact Susan LeBaron at 1-800-336-1810 or Shirley Cash at (704) 869-3343.

Since 1939, Wix has been an innovator in filtration products. Wix designs, manufactures and distributes products for automotive, diesel, agricultural, industrial and specialty filter markets.  Its product line includes oil, air, cabin interior, fuel, coolant, transmission and hydraulic filters for automobiles, trucks and off-road equipment.  WIX is the # 1 filter in NASCAR and is an exclusive NASCAR Performance Product.  Wix Filtration Products is part of Dana Corporation's Automotive Aftermarket Group, one of the world's largest independent suppliers to vehicle manufacturers and their related aftermarkets. WIX Filter's Internet address is www.wixfilters.com.

Dana Corporation is a global leader in the design, engineering, and manufacture of value-added products and systems for automotive, commercial, and off-highway vehicles.  Delivering on a century of innovation, the company's continuing operations employ approximately 45,000 people worldwide dedicated to advancing the science of mobility.  Founded in 1904 and based in Toledo, Ohio, Dana operates technology, manufacturing, and customer-service facilities in 30 countries.  Sales from continuing operations totaled $7.9 billion in 2003.