Venezuela Grants Official Recognition To Dana Quality Leadership Awards

Oct 14, 1996

    TOLEDO, Ohio, Oct. 14 /PRNewswire/ -- The government of Venezuela has
recognized Dana Corporation's Quality Leadership Awards (DQLA) as an
officially sanctioned quality validation system for that country.
    "This is an important step forward in the globalization of Dana's quality
process," said Tim Sheppard, director of quality for Dana's North American
Operations.  "Our Venezuelan and Colombian partners were the first outside
North America to submit applications for consideration for the DQLA, and we're
very pleased that these awards now carry official recognition in Venezuela.
When operations in Venezuela receive a Dana award, customers will know they
are dealing with a facility that takes its responsibility to use quality
processes and produce high-quality products seriously."
    Dana launched its quality awards in 1991.  They are modeled after the
Malcolm Baldrige National Quality Awards, given annually by the U.S.
Department of Commerce.
    Based on the success of DQLA in Venezuela, Dana partners and affiliates
throughout South America will be encouraged to participate in the process,
Sheppard said.  In addition to Venezuela and Colombia, operations in
Argentina, Brazil, and Uruguay will be eligible to apply for the award.
    "We are building a foundation to have a worldwide, total quality process,"
he explained.  "The South American region will launch its DQLA efforts in
1997, and the European region plans to be underway in 1998."
    "South America is an important market for global vehicle manufacturers,"
said Chedo Eterovic, president of Dana South America.  "They're investing
$16 billion there in new plants, equipment and products before the end of the
century.  This approval for our quality system from the Venezuelan government
is another sign to original equipment manufacturers that Dana stands ready to
support their plans for expansion in that region."
    Dana Corporation is a global leader in the engineering, manufacturing and
distribution of products and systems for the vehicular, industrial and mobile
off-highway markets.  Founded in 1904 and based in Toledo, Ohio, Dana operates
facilities in 29 countries with 45,000 people.  Its 1995 sales were $7.6
billion.  Named in 1995 by Financial World magazine as one of the "Best 100
Growth Companies," Dana is noted for its style of management and its
commitment to innovation.  It has more than 37 product research and
development centers.

SOURCE  Dana Corporation

CONTACT: Gary Corrigan, Director-Corporate Communications, of Dana
Corporation, 419-535-4813