Dana Corporation to Launch Centennial Celebration at SAE World Congress

    TOLEDO, Ohio, Feb. 26 /PRNewswire-FirstCall/ -- Dana Corporation
(NYSE: DCN) announced today that it plans to launch its centennial-year
celebration at the Society of Automotive Engineers (SAE) World Congress, held
March 8-11 in Detroit, Mich.
    "As Dana celebrates 100 years of advancing the science of mobility, it is
only fitting that we have a major presence at our industry's most
comprehensive technology event," said Chuck Heine, Dana's president of
technology development.  "Dana's history is one of innovation, but even more
important is how we are leveraging that strong heritage to the future benefit
of our customers.  The SAE show is the ideal venue to demonstrate this."
    In addition to the customary technical presentations and exhibition, the
2004 SAE World Congress will feature the Dana Technical Innovation Forum.
Located on the exhibit floor, this forum will play host to a number of select,
high-interest technical sessions -- including those from the SAE High-
Performance Vehicles program, which makes its debut this year.  The forum is
open to all attendees.
    Dana has also organized an extensive exhibit of its latest technologies so
that attendees can see first-hand how Dana is advancing the automotive
industry.  The Dana exhibit will be organized around five separate "building
blocks" of a vehicle where Dana has a presence -- namely architecture
(structures), chassis, driveline, engine, and transmission.  Each of these
building-block segments will showcase current Dana products and future
technologies in the form of components, modules, and X-by-wire applications,
while also highlighting related materials and process innovations.
    "These displays will be representative of Dana's total capability package
and are intended to demonstrate the company's ability to provide everything
from components to complete integrated systems, depending on the customer's
needs," Mr. Heine said.  "Among the Dana innovations on display will be our
electro-hydraulic and electric power-steering actuators; a high-performance,
high-value electronic differential; and our Intelligent Hydraulic Drive(TM)
regenerative-braking system."
    Additionally, the Dana exhibit, Booth 2979, will feature the following:
     - a salute to Dana's heritage, which includes many important
       contributions to the automotive industry;
     - a technology-review center, where Dana will offer private technology
       presentations to selected customers;
     - an inventors' roundtable, where Detroit-area automotive inventors can
       present their ideas to Dana engineering executives;
     - a supplier forum, where Tier 2 and 3 suppliers can get information
       about doing business with Dana; and
     - a career center, where those interested in careers with Dana can talk
       to recruitment officers.

    Dana will host a news conference at 3:30 p.m. Monday, March 8, to review a
variety of new product and new business announcements.
    Dana's newly appointed chief executive officer and president, Michael J.
Burns, also will be speaking at the news conference.  Mr. Burns officially
begins his Dana responsibilities March 1.  In addition to Mr. Burns, a number
of other Dana executives and engineers will be available to speak with the
media during the press conference and in planned one-on-one interviews.
    Dana's presence at the congress is underscored by eight technical
presentations that will be made by its engineers.
    Since 1947, the SAE World Congress has been the world's largest meeting
and exposition devoted to automotive engineering and product technology.  With
38,000 attendees and 1,000 exhibitors, it is the largest forum for automotive
engineering, design, and technology.
    Dana Corporation is a global leader in the design, engineering, and
manufacture of value-added products and systems for automotive, commercial,
and off-highway vehicles.  Delivering on a century of innovation, the
company's continuing operations employ approximately 45,000 people worldwide
dedicated to advancing the science of mobility.  Founded in 1904 and based in
Toledo, Ohio, Dana operates technology, manufacturing, and customer-service
facilities in 30 countries.  Sales from continuing operations totaled $7.9
billion in 2003.

SOURCE  Dana Corporation

Web site:  http: //www.dana.com

Company News On-Call:  http: //www.prnewswire.com/comp/226839.html

CONTACT: Jeff Cole of Dana Corporation, +1-419-535-4704, or jeff.cole@dana.com