Dana Reinforces Commitment to Customer Value at SAE

Mar 1, 1999

    TOLEDO, Ohio, March 1 /PRNewswire/ -- Dana Corporation (NYSE: DCN) today
unveiled its list of key customer "wants," or value drivers, that will help
the company maintain its position as a global leader of innovative, fast-to-
market systems and technologies.  These value drivers will be featured at the
company's exhibit booth No. 1234 at the Society of Automotive Engineers (SAE)
Congress and Exposition International, held March 1- 4, at Cobo Hall in
Detroit, Mich.
    The theme of Dana's exhibit is "Innovation Is a Shared Vision."  Jay
Dewar, director of marketing for Dana's Automotive Systems Group, calls it
"listening and collaborating with our customers -- and their customers --
bringing innovative products and systems to market."
    Dana's exhibit will highlight these key value drivers:

    * Designing for the Environment
    * Alternative Fuel Vehicles
    * Modules and Systems
    * Speed to Market
    * Weight, Strength, Durability
    * Noise, Vibration and Harshness (NVH)

    "We're listening to what our customers tell us they value or need, whether
in powertrain, drivetrain, or electronics, and bringing lighter, stronger,
environmentally friendly systems to market faster," said Chuck VanRens,
director of marketing for Dana's Engine Systems Group.
    One of the world's largest independent suppliers to vehicle manufacturers
and related aftermarkets, Dana produces components and systems used on more
than 95 percent of the world's 700 million motor vehicles.  Founded in 1904
and based in Toledo, Ohio, the company operates some 330 major facilities in
32 countries and employs more than 86,000 people.  Dana reported sales of
$12.5 billion in 1998.  Dana's Internet address is http://www.dana.com.


SOURCE Dana Corporation

Web Site: http://www.dana.com

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