Dana Names Gelia Wells & Mohr as Agency of Record for Integrated Marketing Communications Efforts

    TOLEDO, Ohio, July 9 /PRNewswire/ -- Dana Corporation (NYSE: DCN), one of
the world's largest suppliers to vehicle manufacturers and their aftermarkets,
announced today that it has retained Gelia Wells & Mohr as its advertising
agency of record after a competitive search process.
    (Photo:  http://www.newscom.com/cgi-bin/prnh/19990903/DANA )
    The decision was made as Dana begins to communicate its strategic plan,
called "Transformation 2005," to its customers, people, and shareholders.
Gelia will address Dana's corporate identity and brand positioning in the
global vehicle-supply industry.
    Dana Chairman and CEO Joe Magliochetti, said, "Gelia is an aggressive,
creative agency grounded in business-to-business marketing.  Dana selected
Gelia as our agency of record for a number of reasons, including the firm's
strategic approach to media and spending, as well as its extensive automotive
experience.
    "We have asked Gelia to develop an integrated marketing communications
program that focuses on Dana's global agility, innovative technology, customer
responsiveness, and connectivity," he added.
    Gelia Wells & Mohr's president, James L. Phipps, said his newest client's
marketing will focus on Dana's global corporate image as well as addressing
the company's numerous brands, such as Spicer(R) axles, driveshafts, and
chassis components; Victor Reinz(R) sealing products; Perfect Circle(R) engine
products; Boston(R) and Weatherhead(R) fluid-handling products; Wix(R)
filtration products; Clevite(R) engine bearings; and Raybestos(R) brakes.
    "Dana offers an exciting mix of innovation, global growth, and stability,"
said Phipps.  "Gelia will work hard to tell the story of the people of Dana,
their commitment to innovation, and their ability to deliver value."
    Gelia Wells & Mohr is a $38.5 million, full-service agency specializing in
business-to-business marketing communications.  The agency maintains a
nationwide client base with services that include Website architecture and
design, strategic planning, advertising, public relations, new media, direct
marketing, and market research.  Celebrating its 40th anniversary, Gelia
encourages the research and implementation of cutting edge, technologically
based marketing communications.  With a steady 20-percent annual growth rate
for the past decade, Gelia is rapidly becoming a leader in the national
business-to-business marketing communications industry.  Headquartered in
Clarence, N.Y., the agency also operates offices in Toledo, Ohio; Chicago,
Ill.; and Alexandria, Va.; and can be accessed on the World Wide Web at
http://www.gelia.com .
    Dana Corporation is one of the world's largest suppliers of components,
modules and complete systems to global vehicle manufacturers and their related
aftermarkets. Founded in 1904 and based in Toledo, Ohio, the company operates
some 300 major facilities in 35 countries and employs more than 75,000 people.
The company reported sales of $12.3 billion in 2000. Dana's Internet address
is http://www.dana.com .

SOURCE Dana Corporation

Web Site: http://www.dana.com http://www.gelia.com

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